Mission

At Jackson and Partners, we believe our Mission makes us unique:

"To deliver highly-specialized marketing capabilities, focused on developing solutions for the most difficult strategic challenges that are often overlooked or beyond the means of traditional agency resources."

Essentially we solve the problems that keep Chief Marketing Officers and entrepreneurs up at night.

These are the difficult problems that aren't solved by simply running an ad. In fact, we don't do ads.

Our mantra is "Solutions not Ads."

While the problems might be difficult, the formula is relatively simple.

We have valuable experience in extracting the vision and purpose from brand or cause leadership. We add our unique insights and perspectives, then align ourselves with the best and brightest talent to arrive at tools and solutions for the most difficult and overlooked business challenges.

Our Partners

Mike Jackson
Mike is our leader (the "Jackson" in Jackson and Partners). But to spare you the time it would take to list all of Mike's accomplishments and his vast business leadership experience, we're going to try to summarize. So here we go:

Mike Jackson has served in senior sales and marketing leadership positions for well over 25 years, and in a number of industry segments. Coke, Pepsi, Coors, General Motors, CODA. And all have benefitted from his innovative leadership style and visionary insights.

As SVP of Marketing for GM, he led a team of nearly 350 employees with a singular focus of adapting to and leveraging the changing media landscape.

As CODA's SVP of sales, marketing and distribution, Mike created a new and innovative sales and distribution model from the ground up for this new electric car venture.

When Mike was Coors VP of Corporate Market Development, he and his team executed one of the most innovative sponsorship deals for Coors Field and the Colorado Baseball Partnership.

Mike's roots are truly all-Americana ... his grandparents migrated to Detroit during the Great Depression, he was born in Youngstown, Ohio and he has a true west coast vibe thanks to his Masters Degree from USC.

Mike's key words ... Collaboration, Partnership, Respect, Communication, Results-Oriented.

And to think, it all got started based on his childhood inspiration ... He always wanted to be Darrin from Bewitched.

Maybe most important, Mike's a fun guy, extremely passionate about the work, and we all love working for him.

Gary Topolewski
One might think that after winning the prestigious Cannes Grand Prix for his work with Jeep a guy could get big headed and snobby. Actually, for Gary it's quite the opposite.

As he tells all that will listen, "I'm just a schmuck from Utica High." Well, this schmuck from Utica High has a resume that most Creative Directors would die for.

In addition to winning the Cannes Grand Prix for Jeep, Gary brought Led Zeppelin to Cadillac as ECD at Leo Burnett, which won a Clio and an Effie for effectiveness.

As ECD at TBWA/Chiat/Day Gary worked on Taco Bell, Sony PlayStation, Nissan, Apple, and introduced XM Satellite Radio to the world, which earned him another Effie Award.

He also won another Cannes Lion for his work on the Museum of Contemporary Art-Los Angeles.

And, he's been inducted into the American Advertising Hall of Fame.

Gary's key words ... Authentic, Real, Focused, Impactful.

Gary's inspiration ... Tony the Tiger... you can't make this stuff up.

Randy Easterbrook
If success in business is all about executing a flawless performance and fitting each role to a "t", well, Randy's history as a Broadway actor/singer can certainly add some street cred to his business career.

After having performed in any number of On and Off Broadway shows, Randy decided to leave the biz, hang out his shingle as a communications consultant, and for the last 20 years he has been fortunate enough to work with some great companies and fascinating clients.

He helped launch Zetia for Merck/Schering, MINI for BMW, and Integrilin for Cor Therapeutics. In addition, he has created custom corporate performance pieces for Penn and Teller, Charlton Heston, Dana Carvey and Martin Short.

Randy's key words ... listen, listen again and then listen some more. His inspiration ... Mike Nichols.

FAQ

Q: WHY WOULD YOUR KEY MEMBERS LEAVE THE WORLD OF BIG BRANDS AND BIG AGENCIES?
A: The simple answer is that it's more fun. Problem solving in more "hands on" and the results come quicker and are usually more creative and effective when working with a small group of talented people. We feel our "big brands and agency" experience allows us to understand what might be getting in the way to real solutions.

Q: YOUR MISSION IS TO SOLVE "DIFFICULT AND OVERLOOKED" PROBLEMS. WOULD YOU STILL TAKE ON A BIG BRAND ASSIGNMENT?
A: We feel we're filling an enormous need in solving the problems that haven't been solved or haven't been addressed properly, and sometimes that problem could be as big as the launch of a new product or a correction of a brand image. So yes, we would.

Q: THE "DIFFICULT AND OVERLOOKED" ASSIGNMENTS ARE USUALLY THE LESS GLAMOUROUS ONES. THAT'S WHY NOBODY WANTS TO WORK ON THEM. WHY WOULD YOU GUYS BE OPEN TO THAT AFTER DOING SUPER BOWL COMMERCIALS AND WINNING AT CANNES?
A: Super Bowl spots are lots of fun to make, but what has become really exciting for us is getting into the trenches with the consumer and the audience and doing the work that really should drive the so-called "upper funnel" work. Call it retail, call it tier 3.. some even call it crap. Call it what you like, but it's been on autopilot for the last 20-30 years, supposedly not worthy of top talent. But it's where you can really make an impact with a brand or with whatever point you're trying to make. We like to call it "neighbor over the fence" communications. It's the form of communication that can have the most impact, and it's what we got into this business for in the first place...to make an impact. With all the social tools and channels available today, coupled with our vast experience and our willingness to get our hands dirty we believe it's the most creative area to work in. Sure, it's hard work, but we love it.

Q: DOES THE AUTOMOTIVE INDUSTRY HAVE ANYTHING TO DO WITH YOUR LOCATION IN DETROIT?
A: While we have vast experience with the automotive category, and there is always something that they could use help with, there are also many other Detroit businesses that could benefit from our unique qualifications. Helping those businesses grow is a key part of the revitalization of the city. We also believe that Detroit could be a destination for other businesses and/or their marketing needs. There's no reason that a company in Battle Creek, Michigan needs to go to Chicago for those needs.